Illustrative campaign · Fictional business and offer
Managed reactivation for appointment-based businesses
Past customers, back on your calendar.
Done-for-you reactivation campaigns that bring back customers you’ve already won. Before you commit, we agree on a target of confirmed appointments for a 45-day campaign, and we stand behind it.
- 145 days toward a target agreed up front
- 2Short? Up to 30 more days, free
- 3Still short? Full refund of fees
On a small screen the messages in the film are hard to read. They’re written out in full below.
Read the transcript
- Your next booking may already be on your customer list.
- Axiomera finds the right past customers and prepares a campaign that gives them a reason to come back.
- You approve it. We run it.
- We handle outreach, replies, and follow-up.
- When a customer is ready to book, we schedule with your permission—or track the handoff to your team.
- More return visits. Without another marketing project.
- See how many appointments you’re leaving behind.
Narration only. The text messages and schedule shown in the film are written out in the example below.
Managed for you. Setup, carrier registration, sending and pacing.
You approve the campaign. We handle routine replies and follow-up.
No customer data for the first call. Rough numbers are enough.
One example, start to finish
From a past customer to a booked visit.
Cedar Skin is a fictional clinic. Maya hasn’t been in for a while. This is the campaign from her phone, and what happens before she’s told she’s booked.
Illustrative campaign · Fictional business and offer
- Offer
- A Hydrafacial with a complimentary LED session
- Price
- $249 for the 60-minute visitThe clinic’s price for the visit, not Axiomera’s fee
- Sent
- Wednesday, October 14, to 4 past customers
- Book by
- Friday, October 16
Cedar Skin
Text messages with Maya
-
1The campaign text you approvedSent by Axiomera
Hi Maya, Cedar Skin here. A little extra for your return: book a Hydrafacial & enjoy a complimentary LED session. $249 for the 60-minute visit. Book by Friday for a visit this month. Reply YES for available times.
-
2Maya replies; we handle the routine replyReplies by Axiomera
YES! Do you have anything Thursday afternoon?
We have Thursday, October 15 at 3:00 or 4:15 for the Hydrafacial + LED visit. Which works better?
3:00 please.
Ready to book: she accepted a specific time -
3The visit is recorded in the clinic’s schedule
Cedar Skin scheduleThursday, October 15ConfirmedMaya · Hydrafacial + LED
Thu, Oct 15 · 3:00–4:00 PM
- First, saved in the schedule
- Then marked Confirmed
Example shown with authorized booking access
-
4Only then does Maya get her confirmationSent by Axiomera
You’re booked for Thursday, October 15 at 3:00. Hydrafacial + LED, $249 for the 60-minute visit. See you then!
No booking access? At step 3 we hand Maya to the person you name and track it until she’s booked or the request is closed.
Could your past customers fill your open appointments?
Twenty minutes with rough numbers. We’ll tell you plainly whether a campaign is worth doing.
Book a 20-minute fit callThe commitment
We agree on a number. Then we’re accountable for it.
Before you commit, we agree on your fixed fee and a target of confirmed appointments. Setup comes first. The 45 days start with the first campaign text, not when you sign or pay.
In this scenario
Short at day 45, reached on day 58.
Free extra days start right after day 45, toward the same target, and stop once it’s reached and verified. You pay nothing more for them.
What doesn’t change
The target is set before you commit. The free days count toward the same number. Continuing afterward is optional and separate.
Illustrative timelines. Your service agreement has the complete terms.
What could return visits be worth?
Start with the example. Move the sliders to explore your numbers—rough estimates are fine.
Illustrative scenario
Example values
- Money collected from first return visits
- $9,600
- Before treatment costs and the Axiomera service fee. Not profit.
- Bookings
- 30
- Visits attended
- 24
Assumes 1.5% book and 80% attend.
Not an Axiomera result or prediction. Actual results may be lower, including zero.
On the fit call, we’ll check your audience, appointment capacity, and whether the numbers work. No customer records needed.
Book a 20-minute fit callEdit assumptions
Share of the people available to contact who book, across the whole engagement, not per month or per text. The quick choices are sensitivity settings, not floors, probable ranges, or service guarantees.
Share of bookings that attend. An assumption, not a measured rate.
Only slots that suit returning customers for this service and time window, not every open appointment. Leave blank to skip the capacity check; 0 means no slots.
How this is calculated
People available to contact means past customers or unbooked inquiries who are eligible to hear from you. A rough eligible count is enough. Exclude duplicates, existing bookings, and people who cannot be contacted.
Average collected per return visit means the average net amount actually collected at a first return visit, across everyone who attends, including visits with no purchase. It is not the sticker price of a treatment, and no treatment purchase is assumed or guaranteed.
The calculation uses your audience, selected booking and attendance assumptions, and average collections per attendee. Example settings are not established Axiomera performance rates. It does not measure the increase over customers who would have returned without a campaign. When capacity is unset, it has not been checked. Collections relate to the modeled first return visits; those visits and payments may occur after the campaign ends. Your fixed fee and confirmed-appointment target are agreed separately.
The sliders cover 0–10,000 people and $0–$2,000 for quick exploration; they are not benchmarks or qualification limits. Type an exact amount, up to 1,000,000 people or $100,000, in the box beside each slider, and the calculation uses it as typed.
- Bookings
- 2,000 people × 1.5% = 30
- Capacity
- Not applied. No available slots were entered, so capacity has not been checked.
- Visits attended
- 30 bookings × 80% = 24
- Money collected from first return visits
- 24 visits attended × $400 = $9,600.00
Counts in the panel above are rounded for display. These steps keep the unrounded values, and each step multiplies those, not the rounded counts.
How it works
From a 20-minute call to a fuller schedule.
We aim to launch within 10 business days of having everything we need. Carrier approval times vary.
- 01
Fit call
20 minutes on your customer list, how often customers come back, your open appointments and whether the numbers work.
You bring: rough numbers
- 02
Plan
We review the customers you agree to, design a worthwhile reason to come back and write the campaign. Fee and target are agreed before you commit.
You: approve the offer and campaign
- 03
Setup
We set up the sending number and carrier registration and check who can be contacted. If permission isn’t documented, that person isn’t texted.
You: share the list and how permission was collected
- 04
45 days of campaigns
We send, answer routine replies and follow up. Booking-ready customers go onto your schedule if you give us booking access, or to your team as a tracked handoff.
You: keep appointments open
- 05
Results
Weekly updates, plus a full report within five business days after the initial campaign and, if needed, after the free corrective period.
You: tell us which appointments happened
Who it’s for
Built for businesses that run on appointments.
- Med spas
- Dental practices
- Other appointment-based businesses
We look at the usable opportunity, not the size of your database: how often your customers return, who you’re allowed to contact, and whether you have room on the schedule. If it isn’t worth doing, we’ll say so on the call.
A good fit if
- You have past customers or unbooked inquiries in your system
- You have appointments to fill
- You can approve an offer and a campaign
- Someone can take booking handoffs, or you’ll give us booking access
Not the right fit if
- You need new-lead advertising rather than reactivation of your existing database
- Your schedule is already full
You stay in charge of your business. We do the campaign work.
We handle
- Reviewing and segmenting your customers
- The return offer and campaign, for your approval
- The sending number and carrier registration
- Sending, pacing, routine replies and follow-up
- Tracking every booking-ready customer until they’re booked or closed
- Weekly reports
You handle
- Sharing the agreed customer list and how permission was collected
- Approving the offer and campaign
- Keeping appointments available
- Naming who books, and who answers medical or urgent questions
- Telling us which appointments happened
A 60-minute onboarding and a 30-minute practice run for your team are included.
Protections
Protections, in plain terms.
14 days
Fit refund
Cancel within 14 days of your first payment, for any reason, and get every dollar of our service fee back.
30 days
Launch protection
If we haven’t launched within 30 days of your first payment, you choose a full refund or a new date in writing.
0 auto-renewals
Nothing renews automatically
Continuing is optional and separate. You keep your records, the campaign materials and your opt-out list.
1 fixed fee
Agreed before you commit
Setup and delivery costs for the agreed campaign are included. Any extra scope you request is agreed separately in advance.
A summary only. Your service agreement has the complete terms.
Is this software, or do you run the campaign for us?
We run it for you. Axiomera reviews the opportunity, prepares the return offer and reactivation campaign for your approval, then handles outreach, routine replies, follow-up, booking support and reporting. This is a managed service, not a do-it-yourself software subscription.
What does it cost, and what’s included?
We agree on one fixed fee, scope and appointment target before you commit. The fee covers planning, setup, outreach, routine replies, follow-up, booking support and reporting, including any required free correction. Additional work you request outside that scope is agreed separately in advance.
How much work will my team need to do?
You provide the agreed records and access, approve the offer and campaign, and keep appointments available. We handle routine conversations; medical, urgent or other decisions outside our authority go to your designated team. A 60-minute onboarding and a 30-minute practice run are included, tailored to your team.
Can you book into our existing system?
We check compatibility before you commit. With your permission, suitable access, scheduling rules and a tested workflow, we book directly. Otherwise, we track a handoff to your team. An appointment is confirmed only after the customer accepts a specific time and the booking is recorded.
Who will you contact, and how often?
We contact only the agreed audience with documented permission. We tailor the offer, timing and follow-up to your business, customer responses and appointment capacity. A reply stops the promotional sequence so we can handle the conversation. An opt-out stops further marketing.
What happens if you miss the appointment target?
We assess confirmed appointments at the end of the 45-day campaign. If we’re short, free corrective service starts immediately for up to 30 consecutive days toward the same target. It ends early only when that target is reached and verified. If we’re still short at the end, we refund all paid service fees and cancel any unpaid service balance. Refunds are processed within 10 payment-processing business days of the refund becoming due.
What happens when the campaign ends?
Nothing renews automatically. Any ongoing service is optional and separately agreed. You keep your records, agreed campaign materials and opt-out list. Reports follow both the initial campaign and any corrective period, within five business days of each endpoint. Continuing is never required for reports, correction or a refund.
Find out whether reactivation is worth it for your business.
A 20-minute call. Bring rough numbers: how many past customers you have, how often they usually return, and how many open appointments you have. We’ll tell you honestly whether it’s worth doing.
Book a 20-minute fit call